Using IPA to Examine Service Quality Scale of A Retail Store ─ The Case of Carrefour
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === People noticed that the importance of service quality and SERVQUAL scale is the first to measure service quality. However, many scholars due to geographical, cultural, or industrial reasons are against SERVQUAL so many scales have been proposed such as retail...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nn49jh |