Behavioral Intention to Using Stickers on Instant Messaging App

碩士 === 國立中央大學 === 資訊管理學系 === 102 === With the popularity of smartphones and mobile Internet, people rely on instant messaging app to contact with family and friends heavily. When LINE success obtained the market share by variety of stickers in 2011, the numerous companies of instant messaging app fi...

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Bibliographic Details
Main Authors: Qiong-yi Zhang, 張瓊怡
Other Authors: Yi-wen Fan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/21727247685718468274