Discussion on product brand, brand personality and human personality of correspondence
碩士 === 國立中央大學 === 企業管理學系在職專班 === 102 === Brand is defined as a name, term, symbol, mark or design, to differentiate between products and service in the same category products. A variety of brands are full of everyone’s daily life and consumers are confronted continually by brand choose process. Th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80020505474498489216 |