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碩士 === 國立中央大學 === 企業管理學系 === 102 === In recent years, with the thriving development of the 3C industry, consumers can purchase household appliances and compare their prices through different channels, which leads to fierce competition among retail channels of household appliances. A price war has...

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Bibliographic Details
Main Authors: Yu-Jing Chen, 陳昱靜
Other Authors: Der-Juinn Horng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/90685331515485884194