A Study of the Product Strategies of Taiwan Backlight Suppliers
碩士 === 國立交通大學 === 管理學院管理科學學程 === 102 === Strategies play a significant role for developing an enterprise’s competiveness, in particular, in the current era of globalization. This thesis uses two Taiwan-based companies as an example to demonstrate how different marketing campaigns have led these two...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01963014590397250557 |