The Influence of Brand Image on Consumer Behavior and Satisfaction in Purchasing Sports Casual Wear – A Case Study on College Students of HsinChu City

碩士 === 國立交通大學 === 管理科學系所 === 102 === With the advancement of technology has contributed to the freedom and diversity in people’s lives and as people have become more affluent. The exercise has become a popular lifestyle choice for the masses and also exercise is not synonymous with athletes or compe...

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Bibliographic Details
Main Authors: Tseng, Li-Wen, 曾麗文
Other Authors: Chiang, Chi
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/5wtggd