Brand Personality and Appeal Type Matter: What Green Cars do Consumers Prefer?
碩士 === 國立交通大學 === 運輸與物流管理學系 === 102 === Higgins proposed the Regulatory Focus theory, which distinguishes two ways of how people orient themselves to achieving a goal (i.e.: prevention focus and promotion focus). In green consumption, some moderating variables to message-framing of Regulatory Focus...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6gxad2 |