Effects of Brand Concepts on Consumer’s Intentions in Carsharing from Product Line Extension Perspectives
碩士 === 國立交通大學 === 運輸與物流管理學系 === 102 === Recently, carsharing becomes popular in western countries. It lets users drive shared cars whenever they want and the fee of carsharing can be charged in minutes or hours. There are many motor corporations provide this new service, such as Mercedes, BMW, Ford,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37220850445751772403 |