The Effects of Facebook Fan Pages on Consumer’s Purchase and Repurchase Intention－A Case of Online Stores
碩士 === 國立交通大學 === 資訊管理研究所 === 102 === Social media has revolutionized the way people communicate and maintain relationships. Among all the social network sites, Facebook is the most popular one in Taiwan. Besides, Facebook fan page has become a new platform of marketing. Because the boom in Internet...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g7a35f |