Driving factors of Online Group Buying intention in Vietnam
碩士 === 國立交通大學 === 企業管理碩士學程 === 102 === Recently, online group buying (OGB) is developing rapidly and impressively in Vietnam as a new type of online shopping. The aim of this report is to investigate the driving factors of Vietnamese customer behaviors toward using OGB services. In this thesis, a qu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17032024758265456915 |