A Study of the Relation of Consumer’s Adidas 101 Basketball Park Experience with Adidas' Brand Image and Purchasing Intention

碩士 === 國立體育大學 === 休閒產業經營學系 === 102 === The era of the marketing emphasize the property and quality of product had been past. People tend to place a high value on experience of the economic state has come, the whole research needs to be given further consideration from consumers’ experience of all ma...

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Bibliographic Details
Main Authors: Yu-Ling Hsueh, 薛宇伶
Other Authors: Kong-Ting Yeh
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/21537434949859970244