The Effect of Health PSA
碩士 === 國立體育大學 === 休閒產業經營學系 === 102 === The purpose of this study was to analyze the effects fo different advertising appeals and different message framing on public service advertising. The study adopted a 2x2 experiment design to test the main effects as well as the interaction between advertising...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45134914748676566425 |