A view point of the vision & taste experience which the design of product & packaging:the study of brand-customer relationship in chocolate industry

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 102 === Due to the development of economic that promotes national income, it also changes people's values.People emphasize the quality of life and enjoy the food and change the consumption patterns . While the consumer spending, they not only focus o...

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Bibliographic Details
Main Authors: Cheng-Wei Chiu, 邱政瑋
Other Authors: Hsin-Mei Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ydf23a