Market Structure Effect on Profitability、Service Quality and Advertising in The Hotel Industry
碩士 === 國立暨南國際大學 === 經濟學系 === 102 === Following Pan (2005), this paper adopts the Herfindahl and Hirschman Index (HHI) to measure the level of concentration in the room service and food and beverage (F&B) service markets. Furthermore, my study accounts for a variety of guest markets including f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02630993701239314160 |