Analysis on brand building of Kaohsiung Film Archive
碩士 === 國立成功大學 === 創意產業設計研究所 === 102 === Over the past few years of branding and marketing research, a number of issues have arisen. With the rise of the creative economy, industries are aware that product-driven marketing has to swift to brand-led approach to enhance competitiveness. Most previous r...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41162544132474098829 |