The Effect of Weather on Consumer Spending

• Main Authors: Tsun-ChingHsu, 許純菁
• Other Authors: Huei-Ting Tsai
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/43749353283610312455

碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 102 === The aim of this study is to analysis the effect of weather on consumer spending during the period from 2010 until 2012. We consider sales as consumer spending dimension and apply both Pearson product-moment correlation and multiple regression analysis in the research, the results are as follows: (1) Sunshine Effect is a hot issue in finance last decade, there is Sunshine Effect in retailing, especially in department store. (2) There is a negative impact between air temperature, precipitation and consumer spending. (3) There is a positive impact between duration of sunshine, relative humidity and consumer spending.