The Effect of Weather on Consumer Spending

碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 102 === The aim of this study is to analysis the effect of weather on consumer spending during the period from 2010 until 2012. We consider sales as consumer spending dimension and apply both Pearson product-moment correlation and multiple regression analysis i...

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Bibliographic Details
Main Authors: Tsun-ChingHsu, 許純菁
Other Authors: Huei-Ting Tsai
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/43749353283610312455