Consumer's Motivation,Attitude and Behavior in Taiwan Luxury Market
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 102 === SUMMARY The luxury market has grown rapidly throughout the past 20 years.In 2012 the global sales 212 billion .The highest growth rate for the luxury market reached 25% in 1989, and even though the rate slowed down due to economic factors,such as the gl...
Main Authors: | , |
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Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/31680399960464838139 |