The Antecedents and Consequences of Brand Attachment in terms of Advertising Perspective
碩士 === 國立成功大學 === 國際經營管理研究所 === 102 === Building customer’s emotional attachment to the brand is a key branding issue in today’s market. In addition, advertising strategy is also proving its important role in the success of companies. Therefore, in order to reach the long term success, it is crucial...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92436076613610332466 |