Multilevel Antecedents of Brand Commitment: Implications for Brand Citizenship Behavior
碩士 === 國立成功大學 === 國際經營管理研究所 === 102 === Researchers in consumer behavior have long been interested in the brand commitment of external consumers but paid fairly limited attention to that of internal consumers (i.e. employees), leaving the full picture of brand management undermined. To fill the gaps...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51237398508920226029 |