The Moderating Role of Perceived Risk in the Relationships between Performance Expectancy, Social Influence and Behavior Intention to Mobile Shopping
碩士 === 國立成功大學 === 國際經營管理研究所碩士在職專班 === 102 === In recent years, with the growth of the smartphone, mobile shopping has become popular in Taiwan. More and more enterprises provide mobile shopping platforms applications to attract customers. Not like internet shopping, one of the features for mobile sh...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06985695397062520100 |