An Application of Conjoint Analysis to the Attribute Preferences of E-Book Users
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 102 === The research attempted to understand the E-book users’ behavior intention for the rate of Perceived Usefulness and Perceived Ease of Use, and the most important affecting-factor. This research adopted Conjoint Analysis and used determinants of Perceived Use...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53a7nq |