A Multilevel Investigation of Factors Influencing Brand-Oriented, CRM, Marketing Mix, Customer Perceived Value, Brand Equity on Consumer Behavioral Intentions and Firm Performance
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 102 === This study adopted multi-level analysis to explore the “brand-orientation, customer relationship management, marketing mix” of the organizational-level and “customer perceived value, brand equity” of the individual-level, influencing “behavioral intentions”...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46152265195132100304 |