The Influence of Brand Image and Price Discount on Perceived Quality, Perceived Value, and Purchase Intention - take sneakers for example.
碩士 === 國立成功大學 === 企業管理學系 === 102 === There are so much research studies that explore the conditions under which brand, price, perceived quality, perceived value and purchase intention, but most of them focus on the brand and perceived quality to customer on the product evaluation. A little empirical...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74q7cr |