An Application of Conjoint Analysis to The Optimal Combination of Preference ─ A Case Study of the Department Store's “Special Purchase Promotion” in Taiwan
碩士 === 國立成功大學 === 企業管理學系 === 102 === This study used Conjoint Analysis to discover what attributes combing for a “Special Purchase Promotion” in department stores and the rank of consumers’ preferences about these attributes. The purpose was to find out the best attribute combination for the “Specia...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sfgybg |