An Analysis Customer-Based Brand Equity : A Case Study of Just Mobile
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === Being a kingdom of OEM for several decades, Taiwan has just begun to build its own brand. But as competition gets fierce and profits are squeezed, branding becomes more and more important for Taiwanese companies.To find out how a company could build up its b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c9tzeb |