A Study of the Factors Influencing BiodegradableProducts Purchasing Intention and Marketing Strategies : Perspectives of M Company
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === With the fast progress of economic development in modern life, consumers start to realize that plastic not only damages environmental ecology but that it also is a hazard to human health. In recent years, apart from the reduction of plastic, scientists disco...
Main Authors: | Yu Kai Huang, 黃鈺凱 |
---|---|
Other Authors: | 許志義 |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/zgvgze |
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