A Study of the Factors Influencing BiodegradableProducts Purchasing Intention and Marketing Strategies : Perspectives of M Company

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === With the fast progress of economic development in modern life, consumers start to realize that plastic not only damages environmental ecology but that it also is a hazard to human health. In recent years, apart from the reduction of plastic, scientists disco...

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Bibliographic Details
Main Authors: Yu Kai Huang, 黃鈺凱
Other Authors: 許志義
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/zgvgze