A Study on the Management of a SMC Compound Material Company

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === This paper discusses the SMC composites industry operators to K''s marketing strategy successful and the most important foundation for Taiwan High Speed Rail project as an example --- insulation board, and the advantages of using the SWOT (Strength...

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Main Authors:	Yung-Fa Chou, 周永發
Other Authors:	Chih-Yi Chi
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/83892630113457664956

id	ndltd-TW-102NCHU5457067
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spelling	ndltd-TW-102NCHU54570672017-04-08T04:31:14Z http://ndltd.ncl.edu.tw/handle/83892630113457664956 A Study on the Management of a SMC Compound Material Company SMC 複合材料產業經營之研究(以 K 公司為例) Yung-Fa Chou 周永發碩士國立中興大學高階經理人碩士在職專班 102 This paper discusses the SMC composites industry operators to K''s marketing strategy successful and the most important foundation for Taiwan High Speed Rail project as an example --- insulation board, and the advantages of using the SWOT (Strength), weaknesses (Weakness), opportunity (Opportunity), threatened (Threat) analysis of the pros and cons operations, during the study period (1995 - 2008 data only), confirms the validity of the policy, with the future development of new products,new technology upgrade, new market development, the SMC composites industry to sustainable development. Chih-Yi Chi 紀志毅 2014 學位論文 ; thesis 29 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === This paper discusses the SMC composites industry operators to K''s marketing strategy successful and the most important foundation for Taiwan High Speed Rail project as an example --- insulation board, and the advantages of using the SWOT (Strength), weaknesses (Weakness), opportunity (Opportunity), threatened (Threat) analysis of the pros and cons operations, during the study period (1995 - 2008 data only), confirms the validity of the policy, with the future development of new products,new technology upgrade, new market development, the SMC composites industry to sustainable development.
author2	Chih-Yi Chi
author_facet	Chih-Yi Chi Yung-Fa Chou 周永發
author	Yung-Fa Chou 周永發
spellingShingle	Yung-Fa Chou 周永發 A Study on the Management of a SMC Compound Material Company
author_sort	Yung-Fa Chou
title	A Study on the Management of a SMC Compound Material Company
title_short	A Study on the Management of a SMC Compound Material Company
title_full	A Study on the Management of a SMC Compound Material Company
title_fullStr	A Study on the Management of a SMC Compound Material Company
title_full_unstemmed	A Study on the Management of a SMC Compound Material Company
title_sort	study on the management of a smc compound material company
publishDate	2014
url	http://ndltd.ncl.edu.tw/handle/83892630113457664956
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A Study on the Management of a SMC Compound Material Company

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