| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === This paper discusses the SMC composites industry operators to K''s marketing strategy successful and the most important foundation for Taiwan High Speed Rail project as an example --- insulation board, and the advantages of using the SWOT (Strength), weaknesses (Weakness), opportunity (Opportunity), threatened (Threat) analysis of the pros and cons operations, during the study period (1995 - 2008 data only), confirms the validity of the policy, with the future development of new products,new technology upgrade, new market development, the SMC composites industry to sustainable development.
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