The influence of advertisement appeal, hierarchy of needs and product category on consumers’ purchase intention
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === This study explores whether types of products and the consumer''s psychological needs for the product influence the consumer''s assessment of prices and purchase intention for the product under different advertising appeals in terms of Ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42150607280388252303 |