The Study of Repurchase Intention in Green Products- A Case of Solar Water Heater

碩士 === 國立中興大學 === 行銷學系所 === 102 === Abstract In recent year, more and more countries have raised their environmental consciousness. Consumers found the importance of green products and cared whether their consumption behavior would have impacts on the environment. Prior researches focused on the pu...

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Bibliographic Details
Main Authors: Zi-Yun Lin, 林子筠
Other Authors: Ren-Jye Shiau
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/a6x33y