Consumer evaluation of imitation brands: The effect of imitation degree
碩士 === 國立中興大學 === 行銷學系所 === 102 === Imitation brands want to free rider on equity of leader brands by imitating the trade dress as similar as them. According to the recent prevailing research suggests that more differentiated brands relative to copycat brands have generally high preferences. Even mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34446202589530768979 |