| Summary: | 碩士 === 國立中興大學 === 資訊管理學系所 === 102 === Enterprises increasingly recognize that a close relationship with customers is method of maintaining an existing customer and the intangibility of relationship is not likely to be imitated by competitors, thereby providing a sustainable competitive advantage. However, there is no complete and integrated application that particularly designs for improve the sales stuff to demonstrate the relationship marketing abilities in the first transaction and easier to build a relationship with customers. In such condition, this tablet application for relationship marketing was designed and established. The application contains functions which were designed from the “competence”, “customization”, “reliability” and “promptness” of service provider characteristics (SPC) in the Coulter (2002) study. In this study, we design questionnaire used with TAM to understand about whether consumers had perceived this system will help sales stuff to show these characteristics.
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