A Design of Tablet Application for Sales Person to Enhance Relationship Marketing Abilities

碩士 === 國立中興大學 === 資訊管理學系所 === 102 === Enterprises increasingly recognize that a close relationship with customers is method of maintaining an existing customer and the intangibility of relationship is not likely to be imitated by competitors, thereby providing a sustainable competitive advantage. Ho...

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Bibliographic Details
Main Authors: Hui-Han Shen, 沈慧翰
Other Authors: 陳育毅
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/41736160727687776536