Exploring the Effect of Service Recovery Strategy on Internet Consumers’ Satisfaction, Loyalty and Word-of-Mouth Intention
碩士 === 國立中興大學 === 科技管理研究所 === 102 === While more and more consumers are shopping on the Internet, they can easily change their mind and switch to other online shops if service failures happened (i.e., inappropriate packing). However, if the service failures can be recovered successfully, the custome...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45935151671521063834 |