The Relationship between Multimarket Contact and Market Entry – The Moderating Roles of Competitor’s Competitive Aggressiveness and Cooperation Centrality
碩士 === 國立中興大學 === 企業管理學系所 === 102 === In the trend of globalization, firms frequently compete with competitors in multiple markets. Prior researches focus on multipoint competition and proposed a concept of mutual forbearance, it means firm’s aggressive competition will be deterred, when same compet...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rj5ek3 |