Web site evaluation of national destination marketing organizations

碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 102 === This thesis focuses at destination marketing Web sites, specifically Web sites run by official tourism bodies such as tourism boards, national tourism agencies, ministries of tourism etc., and examines what features are important in a successful Web...

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Bibliographic Details
Main Authors: Alena Hausteinova, 杭愛蓮
Other Authors: Shih, Tsung Jen
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/62283169303291744819