The Relationship among Brand Image, Perceived Value, Customer Satisfaction and Customer Loyalty - A Case Study of an Industrial Goods Supplier, SKF Taiwan
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA)-青年領袖班 === 102 === Industrial goods are mainly used in manufacturing process to produce industrial products or consumer products. The specific purpose limits its universality and substitutability so the suppliers and customers are relatively specific, and the industri...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/jx2fjr |