Why do they like cultural creative products? From the perspectives of consumer personality and involvement

碩士 === 國立政治大學 === 廣告研究所 === 102

Bibliographic Details
Main Author: 黃凱琳
Other Authors: 張郁敏
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/10840293261115321412