Cascading Media Synergy: Trans-media induced Business Model Innovation in chinatimes.com
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102 === News media is in the face of a major challenge, as the audience’s shifting reading habits seem to cause rapid decrease in newspapers and televisions. Comparatively, due to the rise of Internet, the wide spread of new media enables novel modes of communica...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/u9phn9 |