The effect of eWOM, two-sided advertising and situational involvement on consumer attitude --The advantage and risk of two-sided advertising
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 102 === With the rapid development of the network platform , consumers are able to search and share a variety of consumption experiences through the Internet. Electronic word of mouth (eWOM) has become a more reliable reference information of products and service...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/33s623 |