Identifying Most-buzzed Product Aspects in Pre-launch Stage: iPhone Case Study
碩士 === 國立政治大學 === 企業管理研究所 === 102 === User-generated content (UGC) has drawn much attention in recent years and researchers study all forms of UGC because of its huge impact. According to the time when UGC is produced, there are two major types of product-related UGC: pre-launch buzzes and product r...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/e6a2aw |