How Laptop Materials Design Affect Taiwanese Consumer Purchase Behavior
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === In Taiwan, the laptop market is much matured with fierce price competition. It seems the most important differentiation features of laptop industry are brand, price band and laptop design and look. Therefore, the objective of the research is to find...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/68373289991725370780 |