A Case Study of the Impacts of Experiential Marketing on Customer Satisfaction and Loyaltyin a Vegetarian Restaurant

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 102 === Nowadays, fierce competition between industries, a general increase in standards worldwide and constant change incustomer preference brings about the questionof how to impress and provide customers with good service as well ashow to increase customer retent...

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Bibliographic Details
Main Authors: WEI HSIANG YUN, 魏湘芸
Other Authors: Chen Chun-Yu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/26202997658583895014