Marketing Strategies of Local Government in Taiwan for Mainland Chinese Tourists: A Case Study of New Taipei City
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === The theme of the study is to investigate the policies of Taiwan''s local government for Mainland Chinese tourists. This study explores the role, the polices, and directions of New Taipei City, after allowing Mainland Chinese tourists coming...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57631244389240260449 |