Application of Data Mining Techniques in Customer Value Analysis: the Case of A Publishing Company
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 102 === Because the increasing service-oriented business activities, customer relationship management is become more important than before. If enterprises can manage customers by analyzing customer behaviors and customer values, they will be able to gain the competit...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/w28ejc |