The Influence of Brand APP Usage on Brand Awareness and Purchase Intention
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 102 === Because of the rise of intelligent mobile devices in recent years. It’s almost a must have mobile device for everyone. Therefore, the marketing of mobile devices became a essential requirement. Many industries started invented their own kind of brand APP as well...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56735396645395374934 |