A Study of Augmented Reality :Taiwanese Advertisers''s Marketing Adoption

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 102 === In recent years, there is intense competition among enterprises due to the impact of the economic crisis. As the development of technology, the digital revolution has swept the world. In marketing, Augmented Reality marketing is growing fast. People Pay more at...

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Bibliographic Details
Main Authors: Yu—Qi Huang, 黃羽麒
Other Authors: Vicki
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/10709052309968030412