The Study on Digital Marketing of Advertising Agency - A Case Study of Ogilvy &; Mather Advertising Taiwan
碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 102 === Taiwan''s advertising industry began to develop in the late 1950s. With the establishment of Taipei Association of Advertising Agencies in 1958, the first advertising agency “Eastern Ad.” created by Mr. Wen Chunxiong was set up in 1958. The advert...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8299ed |